First dedicated E-Commerce
company of Saudi Arabia.

We build and scale.
In the heart of the GCC, we are headquartered in Riyadh, Saudi Arabia. We create and scale E-Commerce companies in the GCC.

Focused Diversification.
We are building diversified sector-focused e-commerce companies. Each market is unique in its dynamics, requiring different innovative approach.

Customer Centric.
We’re all about creating a unique experience. We develop technology to lead a customer-focused retail revolution in the GCC.